Reflections In Hindsight

Grace in the Rearview Mirror…it's closer than it appears

  • Ephesians 4:29

    Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen. (NIV)

    **MATERIAL ON THIS SITE IS COPYRIGHT PROTECTED. For permission on reprints or reusing this material, please contact the individual authors. For sharing the actual post, please use the share buttons.

  • Blog Archives

  • Blog Stats

    • 93,332 hits
  • RSS April’s Blog: A Writer’s Journey

    • An error has occurred; the feed is probably down. Try again later.
  • RSS Barn Door Book Loft

    • Weekly Winners
      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:Kelly Irvin who offered her Amish Romance The Bishop's Son. June Bliss who offered her Women’s Fiction Starfis […]
    • Winners of Books
      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:J.M. Downey who offered her Political Suspense Privileged. Ann Allen who offered her Non-fiction Out of the Darknes […]
    • Are You This Week's Winner?
      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:Rick Barry who offered his Suspense:  The Methuselah Project. Candee Fick who offered her Contemporary Romance:  Ca […]
  • RSS Clash of the Titles

    • March Releases Clash Results!
      The Votes have come in, and we've tallied them all up!Such a wonderful list this month, but we can have only one victor! And that winner is.............DRESSED FOR DEATHby Julianna DeeringCongratulations, Julianna!!And a big thank you to all our clashing titles this month!About the book:A Regency-Era Costume Party Should Have Been an Amusing Diversion, […]
    • March 2016 Releases Duke it Out on COTT!
      Welcome back to our arena! The following authors are stepping onto our sands, ready to wield their mighty pens. Please look at each of their covers and descriptions and choose a favorite. Which would go on the top of your to-be-read pile? Be sure to make your choice in the actual survey, as those in the comments section alone won't be calculated into th […]
    • And now... the Laurel Finalists!!
      Congratulations!Clash of the Titles would like to offer a HUGE congratulations to our three Laurel contest finalists! Our contestants made it a tough competition this year with wonderful entries. Our panel of judges, made up entirely of readers, has narrowed it down to three finalists. And they are...Paula Wiseman's TouchedDelia Lathem's At First S […]
  • RSS Little Bits Blog

    • What's With the Jumpsuits?
      I've been shopping for new clothes. Having lost about 40 lbs I'm in desperate need of new clothes. This spring there seems to be a 'new' fashion statement. Jumpsuits and rompers. I can understand pre-toilet trained children wearing these things but adult women? Nope.There's an intrinsic problem with them. They are a pain to go to the […]
    • Something New
      So, Simple Thoughts on Philippians is now available in Kindle and Print formats. It's free for all Kindle Unlimited subscribers and only $2.99 for Kindle purchase and $6.99 for print. I get about the same royalty for either type of purchase so I'd recommend the Kindle version. It's cheaper. Please remember to post a review once you've rea […]
    • Good News and Bad News
      So, in my life there is good news and bad news. The good news is that Simple Thoughts on Philippians is available on Amazon in Kindle and print format. I will be formatting for large print very soon.The Kindle version is $2.99 or if you have Kindle Unlimited it is free to read. The print version is $6.99. As of today, 02/21, it's only available at the C […]
  • RSS Living Our Faith Out Loud

    • Talking Love with Paula Mowery and Crux of Honor
      We’re told in Scripture that God is love. He definitely proved His kind of love is an unconditional and undeserved type through sending His Son to die for our sins. Some love isn’t hard to conjure. God just helps us to enhance it. For example, I am still head-over-heels in love with my husband of twenty-six years. But through God’s Word and leading, I’ve lea […]
    • Awesome suspense Risky Research with Kim McMahill
      Currently on sale for 99 cents on Amazon - check for price before purchaseA Dose of DangerKim McMahillPrism Book Group, May 2015Suspense$3.99 eBook/$13.99 PrintISBN:  978-1-943104-08-6When researcher Grace Talbot and her team discover a possible solution for weight loss they become targets of a group dedicated to controlling the multi-billion dollar a year d […]
    • Kathy Rouser talks modern day Woman at the Well Allegory with Rumors and Promises
      About the Book:Sophie Biddle, an heiress on the run with a child in tow, considers herself abandoned by her family and God. Wary, self-reliant Sophie is caught off guard when meeting a kind, but meddling and handsome minister at the local mercantile.In 1900, Reverend Ian McCormick is determined to start anew in Stone Creek, Michigan, believing he has failed […]
  • RSS Nearly Brilliant

    • The Color of the Season by Julianne MacLean
      NOTE:  Due to a serious need to cut back on my workload, this will be my last official book review on this blog.It doesn’t seem possible that the evening can get any worse for police officer Josh Wallace after he is dumped by the girlfriend he planned to propose to, but it does.  Josh and his partner are shot while chasing a carjacking suspect. While on the […]
    • Book Review: Swept Away (Trouble in texas Book 1) by Mary Connealy
      Ruthy MacNeil is rescued by Luke Stone after she nearly drowns fording a flooded river with a wagon train. Her step family doesn’t survive and she is finally free of their mistreatment. Luke surived the horrific ordeal as a prisoner of war in notorious Anderson prison during the civil war, only to learn that his father has been killed and the family ranch st […]
    • Book Review of Everything She Ever Wanted by Ann Rule
      When Pat Taylor wed Tom Allanson he had no way of knowing it would destroy his life in just a matter of weeksIn fact, Pat destroyed a lot of people’s lives. The attractive Southern belle was spoiled by her mother and she expected to live a lavish lifestyle at any cost. Nobody crosses Pat who was fascinated with Scarlett O’Hara. Pat could pour on the charm, b […]
  • BLOG NEWS

    Thank you for your encouragement and support for the past three years. We've had fun connecting with you and hope you've found useful material here on Reflections. And here's the but... Reflections In Hindsight is closing on December 21, 2012. Elaine and Sophie and I can be found over at http://authorculture.blogspot.com; April can be found at Clash of the Titles, http://www.clashofthetitles, http://www.aprilgardner.com and watch for news for more novels from her!; Janet is ever-present on the Internet with her very special words of wisdom and grace at http://www.janetperezeckles.com, and Luther--who knows where he'll show up next, but I'd watch my back if I were you... Book Reviews are always important, so I, Lisa, will continue to offer them through my blog, as well as those promotions for your new books or book launches, or your news.
  • Second Monday: Sophie Dawson

  • Tuesdays – Promotion in Motion

  • Wednesdays: Life of a Writer – April & Positivity – Lisa Lickel

  • Thursdays – Luther’s on board

  • Fridays – Revolutionary Faith, Devotions by Elaine

  • Saturdays – Janet Perez Eckles

  • Sunday – Reflections Book Reviews

  • Blog Authors

  • The Barn Door

  • The Barn Door Book Loft. Free Books! Book Giveaways.

  • John 3:16 Marketing Network widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info)>

Platform Get Noticed in a Noisy World

Posted by April W Gardner on June 27, 2012

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:

  • proven strategies
  • easy-to-replicate formulas
  • practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.

MY THOUGHTS

Michael Hyatt not only knows the ins and outs of building and maintaining a platform, he also knows how to write a book. The chapters are short, clear, and easy to digest. The bullet point system is right up my alley! He must have known I learn best when subject matter is broken down into bit-sized chunks. Thanks for that, Michael. You’re a pal.

As far as the subject matter itself…Well, let’s just say I’ve never dog-eared a book so much. The thing is practically barking at me. It’s saying “I’m wisdom itself! Use me, use me!”

Every dog-ear is a page that has content I plan to address. Here are just few examples of things I need to work on.

  • Get your plans out of your head and onto paper (pg 39)
  • Craft a good elevator pitch. (pg. 43) Yes, I’ve done these before, but he has a way of describing how to do it, that just makes so much sense to me that I want to re-write the ones I have.
  • Five basic personal branding tools you should take advantage of before you move on to more complex ones. (pgs 46-47) 1. e-mail address  2. email signature 3. business cards 4. Website 5. social medial profiles. I have all these too, but I’m not taking full advantage of any of them, and I plan to remedy that.
  • Get lots of endorsements. (pg 53) Already working on this one!
  • Get a great headshot (pg. 56) Got this one dog-eared because my headshot is old and not accurate. I’ve lost almost 20 pounds since the last shoot, and at my last signing actually had two random strangers at different times tell me I needed to update it. Yikes!
  • Fine tune your blog (pg 100). He lists blogging musts and blogging mistakes. Those chapters are too marked up and highlighted for me to mention here and still retain my dignity. You’d think that after seven years of blogging I would have figured some of this stuff out on my own. Nope. BUT I now feel like I understand why I’ve struggled so much to get off my feet.
  • Open pathways of communication with your “tribe” (aka fans) (pg. 129) You to tribe member. Tribe member to you. Tribe member to tribe member. Tribe member to outsiders.

(How do you like my bullet points?)

This is just scratching the surface, and I left all the good stuff for you to discover on your own. If there’s any ONE marketing book you can afford this year, Platform by Michael Hyatt is the one it should be. I just found out that he’s going to be the keynote speaker at the ACFW Conference in September and I CANNOT wait to hear what other nuggets of wisdom I can glean from him!

So here I am doing exactly what he intended, and what he says a properly developed platform will do. He wrote what he’s passionate about, and gave me something I needed. Because his passion is contagious,and because I feel a need was met (and am therefore grateful), I’m now a tribe member who is so devoted, I’m advertising for him. And enjoying doing it! THAT’S the basic concept of the book.

It works for him! If it works for me, I’ll let you know. Or better yet, one of my devout tribe members will.😉

 —April W Gardner is a mutli-published, award-winning author

and the senior editor of the literary contest site, Clash of the Titles.

2 Responses to “Platform Get Noticed in a Noisy World”

  1. Grace Winn said

    Sounds like you really enjoyed this book! Hope it helps you be great! I already know you are. Now we need to let others know this too!

Sorry, the comment form is closed at this time.

 
Follow

Get every new post delivered to your Inbox.

Join 1,243 other followers

%d bloggers like this: