Reflections In Hindsight

Grace in the Rearview Mirror…it's closer than it appears

  • Ephesians 4:29

    Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen. (NIV)

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      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:Kelly Irvin who offered her Amish Romance The Bishop's Son. June Bliss who offered her Women’s Fiction Starfis […]
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      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:J.M. Downey who offered her Political Suspense Privileged. Ann Allen who offered her Non-fiction Out of the Darknes […]
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      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:Rick Barry who offered his Suspense:  The Methuselah Project. Candee Fick who offered her Contemporary Romance:  Ca […]
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    • Summer Reads: Come Vote for Your Fave!
      Welcome to summer!Scroll through these FIVE new reads and vote below for which you'd pick up first to take to the poolside.It'll be a tough choice! But somebody's gotta do it. May as well be you!Finders Keepers by Sarah MonzonSummer Arnet will go anywhere to capture the perfect shot that will get her marine photography noticed by the prestigio […]
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      The Babel Conspiracy by Sylvia Bambola, was the first book I've read from this author. It will not be my last… it is very well written and at times, you won't want to put it down. Looking forward to reading more of this talented author! ~P. McGuireThe Babel Conspiracy by Sylvia BambolaAbout the Book:The Babel Conspiracy is a tale of intrigue and lo […]
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      I've been shopping for new clothes. Having lost about 40 lbs I'm in desperate need of new clothes. This spring there seems to be a 'new' fashion statement. Jumpsuits and rompers. I can understand pre-toilet trained children wearing these things but adult women? Nope.There's an intrinsic problem with them. They are a pain to go to the […]
    • Something New
      So, Simple Thoughts on Philippians is now available in Kindle and Print formats. It's free for all Kindle Unlimited subscribers and only $2.99 for Kindle purchase and $6.99 for print. I get about the same royalty for either type of purchase so I'd recommend the Kindle version. It's cheaper. Please remember to post a review once you've rea […]
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      So, in my life there is good news and bad news. The good news is that Simple Thoughts on Philippians is available on Amazon in Kindle and print format. I will be formatting for large print very soon.The Kindle version is $2.99 or if you have Kindle Unlimited it is free to read. The print version is $6.99. As of today, 02/21, it's only available at the C […]
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      A beautifully spun story about the power of second chances. ~ Amazon ReviewerI loved The Bitterroot Bride! The part where she compares church to riding a trot made me laugh out loud.  ~A. ChatmanAbout the book:No one knows the real Emmalee Warren, just what they want from the infamous prostitute. Men are coming out of the woodwork to stake a claim on the min […]
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      NOTE:  Due to a serious need to cut back on my workload, this will be my last official book review on this blog.It doesn’t seem possible that the evening can get any worse for police officer Josh Wallace after he is dumped by the girlfriend he planned to propose to, but it does.  Josh and his partner are shot while chasing a carjacking suspect. While on the […]
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  • BLOG NEWS

    Thank you for your encouragement and support for the past three years. We've had fun connecting with you and hope you've found useful material here on Reflections. And here's the but... Reflections In Hindsight is closing on December 21, 2012. Elaine and Sophie and I can be found over at http://authorculture.blogspot.com; April can be found at Clash of the Titles, http://www.clashofthetitles, http://www.aprilgardner.com and watch for news for more novels from her!; Janet is ever-present on the Internet with her very special words of wisdom and grace at http://www.janetperezeckles.com, and Luther--who knows where he'll show up next, but I'd watch my back if I were you... Book Reviews are always important, so I, Lisa, will continue to offer them through my blog, as well as those promotions for your new books or book launches, or your news.
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Platform Get Noticed in a Noisy World

Posted by April W Gardner on June 27, 2012

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:

  • proven strategies
  • easy-to-replicate formulas
  • practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.

MY THOUGHTS

Michael Hyatt not only knows the ins and outs of building and maintaining a platform, he also knows how to write a book. The chapters are short, clear, and easy to digest. The bullet point system is right up my alley! He must have known I learn best when subject matter is broken down into bit-sized chunks. Thanks for that, Michael. You’re a pal.

As far as the subject matter itself…Well, let’s just say I’ve never dog-eared a book so much. The thing is practically barking at me. It’s saying “I’m wisdom itself! Use me, use me!”

Every dog-ear is a page that has content I plan to address. Here are just few examples of things I need to work on.

  • Get your plans out of your head and onto paper (pg 39)
  • Craft a good elevator pitch. (pg. 43) Yes, I’ve done these before, but he has a way of describing how to do it, that just makes so much sense to me that I want to re-write the ones I have.
  • Five basic personal branding tools you should take advantage of before you move on to more complex ones. (pgs 46-47) 1. e-mail address  2. email signature 3. business cards 4. Website 5. social medial profiles. I have all these too, but I’m not taking full advantage of any of them, and I plan to remedy that.
  • Get lots of endorsements. (pg 53) Already working on this one!
  • Get a great headshot (pg. 56) Got this one dog-eared because my headshot is old and not accurate. I’ve lost almost 20 pounds since the last shoot, and at my last signing actually had two random strangers at different times tell me I needed to update it. Yikes!
  • Fine tune your blog (pg 100). He lists blogging musts and blogging mistakes. Those chapters are too marked up and highlighted for me to mention here and still retain my dignity. You’d think that after seven years of blogging I would have figured some of this stuff out on my own. Nope. BUT I now feel like I understand why I’ve struggled so much to get off my feet.
  • Open pathways of communication with your “tribe” (aka fans) (pg. 129) You to tribe member. Tribe member to you. Tribe member to tribe member. Tribe member to outsiders.

(How do you like my bullet points?)

This is just scratching the surface, and I left all the good stuff for you to discover on your own. If there’s any ONE marketing book you can afford this year, Platform by Michael Hyatt is the one it should be. I just found out that he’s going to be the keynote speaker at the ACFW Conference in September and I CANNOT wait to hear what other nuggets of wisdom I can glean from him!

So here I am doing exactly what he intended, and what he says a properly developed platform will do. He wrote what he’s passionate about, and gave me something I needed. Because his passion is contagious,and because I feel a need was met (and am therefore grateful), I’m now a tribe member who is so devoted, I’m advertising for him. And enjoying doing it! THAT’S the basic concept of the book.

It works for him! If it works for me, I’ll let you know. Or better yet, one of my devout tribe members will.😉

 —April W Gardner is a mutli-published, award-winning author

and the senior editor of the literary contest site, Clash of the Titles.

2 Responses to “Platform Get Noticed in a Noisy World”

  1. Grace Winn said

    Sounds like you really enjoyed this book! Hope it helps you be great! I already know you are. Now we need to let others know this too!

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