Reflections In Hindsight

Grace in the Rearview Mirror…it's closer than it appears

  • Ephesians 4:29

    Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen. (NIV)

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    • Weekly Winners
      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:Kelly Irvin who offered her Amish Romance The Bishop's Son. June Bliss who offered her Women’s Fiction Starfis […]
    • Winners of Books
      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:J.M. Downey who offered her Political Suspense Privileged. Ann Allen who offered her Non-fiction Out of the Darknes […]
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      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:Rick Barry who offered his Suspense:  The Methuselah Project. Candee Fick who offered her Contemporary Romance:  Ca […]
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    • Spotlight on "Anything for a Story" by Cynthia Hickey
      Stormi is delightful as the accident prone and bumbling wanna be detective. What she lacks in skill she makes up for in nosiness. Add in the sexy detective and a slightly nutty family and our lead character has her hands full.~Amazon reviewerAbout the book:Stormi Nelson, best-selling romance author, moved into her huge Victorian house in the private communit […]
    • The Winner of the January Clash
      Thanks to all of January’s wonderful authors! Here’s what readers had to say: All of these books look like so much fun! When I first saw The Volk Advent by Kristen Wilks, I was intrigued by the combination of a teen trying to escape murder charges and a pack of wolves, and I like to read historical fiction because I can experience other cultures.Cynthia Hick […]
    • Smashing Selections Brighten the New Year in This January Clash
      What an exciting 2016 kick-off for Clash of the Titles. Readers can choose from a teen novel, mystery, suspense/ thriller, love trilogy and an Amish novella collection of sweet romances. One of each sounds good. Peruse the selections, decide which to put at the top of this year's to-be-read list, scroll down, and vote for it on the *form below.Voting st […]
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      The date is Saturday, February 20, 2016. Simple Thoughts on Philippians will be on sale on Amazon for $2.99. I've set it up for Pre-Sale which should allow its purchase before that date to be sent to your Kindle (app) early on the 20th. If you have Kindle Unlimited you can read it for free. Either way please post a review whether you like it or not. Bel […]
    • Simple Thoughts
      First, congratulations to Bonnie who won audio copies of Leah's Peace and Chasing Norie in the raffle. Next is to thank you all for your patience in my lack of new books in the last year and a half. I really needed the break but now I've got to get back on the horse and get some writing done. I'm getting people asking when the next book is com […]
    • Audio Versions Are Here!!!
      That's right. I'vebeen having my novels recorded in audio. There are three finished now and more in the works. Healing Love, Cottonwood Series #1 is available read by Lori Smith. She's working on Lord's Love now. Leah's Peace and Chasing Norie have been released read by Suzie Venable. Both these women are wonderful readers bringing t […]
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      September 2015Amazon$4.9912.99Children's Fantasyfor advanced readers ages 9-12From the author:Imogene is only five years old when her parents suddenly and mysteriously disappear. Left with no choice but to live with an abrasive relative, she finds comfort in the alliance she's forged with an unlikely friend. She secretly holds dear, her mother […]
    • Spotlight on "Anything for a Story" by Cynthia Hickey
      Stormi is delightful as the accident prone and bumbling wanna be detective. What she lacks in skill she makes up for in nosiness. Add in the sexy detective and a slightly nutty family and our lead character has her hands full.~Amazon reviewerAbout the book:Stormi Nelson, best-selling romance author, moved into her huge Victorian house in the private communit […]
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      HoundedBy Anita KlumpersLove is Patientfrom Prism Book Group, a series of fifteen novellas based on I Corinthians 13. Releasing Fridays in February, then the last Friday of the month--watch for them, and an opportunity to win fabulous prizes this month during our Sweet Valentine Promotion through the month.2.99 single ebookPrint bundle coming soonOld Maid, D […]
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    • The Color of the Season by Julianne MacLean
      NOTE:  Due to a serious need to cut back on my workload, this will be my last official book review on this blog.It doesn’t seem possible that the evening can get any worse for police officer Josh Wallace after he is dumped by the girlfriend he planned to propose to, but it does.  Josh and his partner are shot while chasing a carjacking suspect. While on the […]
    • Book Review: Swept Away (Trouble in texas Book 1) by Mary Connealy
      Ruthy MacNeil is rescued by Luke Stone after she nearly drowns fording a flooded river with a wagon train. Her step family doesn’t survive and she is finally free of their mistreatment. Luke surived the horrific ordeal as a prisoner of war in notorious Anderson prison during the civil war, only to learn that his father has been killed and the family ranch st […]
    • Book Review of Everything She Ever Wanted by Ann Rule
      When Pat Taylor wed Tom Allanson he had no way of knowing it would destroy his life in just a matter of weeksIn fact, Pat destroyed a lot of people’s lives. The attractive Southern belle was spoiled by her mother and she expected to live a lavish lifestyle at any cost. Nobody crosses Pat who was fascinated with Scarlett O’Hara. Pat could pour on the charm, b […]
  • BLOG NEWS

    Thank you for your encouragement and support for the past three years. We've had fun connecting with you and hope you've found useful material here on Reflections. And here's the but... Reflections In Hindsight is closing on December 21, 2012. Elaine and Sophie and I can be found over at http://authorculture.blogspot.com; April can be found at Clash of the Titles, http://www.clashofthetitles, http://www.aprilgardner.com and watch for news for more novels from her!; Janet is ever-present on the Internet with her very special words of wisdom and grace at http://www.janetperezeckles.com, and Luther--who knows where he'll show up next, but I'd watch my back if I were you... Book Reviews are always important, so I, Lisa, will continue to offer them through my blog, as well as those promotions for your new books or book launches, or your news.
  • Second Monday: Sophie Dawson

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Platform Get Noticed in a Noisy World

Posted by April W Gardner on June 27, 2012

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:

  • proven strategies
  • easy-to-replicate formulas
  • practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.

MY THOUGHTS

Michael Hyatt not only knows the ins and outs of building and maintaining a platform, he also knows how to write a book. The chapters are short, clear, and easy to digest. The bullet point system is right up my alley! He must have known I learn best when subject matter is broken down into bit-sized chunks. Thanks for that, Michael. You’re a pal.

As far as the subject matter itself…Well, let’s just say I’ve never dog-eared a book so much. The thing is practically barking at me. It’s saying “I’m wisdom itself! Use me, use me!”

Every dog-ear is a page that has content I plan to address. Here are just few examples of things I need to work on.

  • Get your plans out of your head and onto paper (pg 39)
  • Craft a good elevator pitch. (pg. 43) Yes, I’ve done these before, but he has a way of describing how to do it, that just makes so much sense to me that I want to re-write the ones I have.
  • Five basic personal branding tools you should take advantage of before you move on to more complex ones. (pgs 46-47) 1. e-mail address  2. email signature 3. business cards 4. Website 5. social medial profiles. I have all these too, but I’m not taking full advantage of any of them, and I plan to remedy that.
  • Get lots of endorsements. (pg 53) Already working on this one!
  • Get a great headshot (pg. 56) Got this one dog-eared because my headshot is old and not accurate. I’ve lost almost 20 pounds since the last shoot, and at my last signing actually had two random strangers at different times tell me I needed to update it. Yikes!
  • Fine tune your blog (pg 100). He lists blogging musts and blogging mistakes. Those chapters are too marked up and highlighted for me to mention here and still retain my dignity. You’d think that after seven years of blogging I would have figured some of this stuff out on my own. Nope. BUT I now feel like I understand why I’ve struggled so much to get off my feet.
  • Open pathways of communication with your “tribe” (aka fans) (pg. 129) You to tribe member. Tribe member to you. Tribe member to tribe member. Tribe member to outsiders.

(How do you like my bullet points?)

This is just scratching the surface, and I left all the good stuff for you to discover on your own. If there’s any ONE marketing book you can afford this year, Platform by Michael Hyatt is the one it should be. I just found out that he’s going to be the keynote speaker at the ACFW Conference in September and I CANNOT wait to hear what other nuggets of wisdom I can glean from him!

So here I am doing exactly what he intended, and what he says a properly developed platform will do. He wrote what he’s passionate about, and gave me something I needed. Because his passion is contagious,and because I feel a need was met (and am therefore grateful), I’m now a tribe member who is so devoted, I’m advertising for him. And enjoying doing it! THAT’S the basic concept of the book.

It works for him! If it works for me, I’ll let you know. Or better yet, one of my devout tribe members will. ;-)

 —April W Gardner is a mutli-published, award-winning author

and the senior editor of the literary contest site, Clash of the Titles.

2 Responses to “Platform Get Noticed in a Noisy World”

  1. Grace Winn said

    Sounds like you really enjoyed this book! Hope it helps you be great! I already know you are. Now we need to let others know this too!

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