Reflections In Hindsight

Grace in the Rearview Mirror…it's closer than it appears

  • Ephesians 4:29

    Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen. (NIV)

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      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:Kelly Irvin who offered her Amish Romance The Bishop's Son. June Bliss who offered her Women’s Fiction Starfis […]
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      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:J.M. Downey who offered her Political Suspense Privileged. Ann Allen who offered her Non-fiction Out of the Darknes […]
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      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:Rick Barry who offered his Suspense:  The Methuselah Project. Candee Fick who offered her Contemporary Romance:  Ca […]
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    • Summer's Sizzlin' Which of These Do You Want Sittin' Next to Your Glass of Iced Tea?
      Summer's Sizzlin'Scroll through these THREE new reads and vote below for which you'd pick up first to read while sippin' iced tea.It'll be a tough choice! But somebody's gotta do it. May as well be you!Almost Like Being in Love by Beth K. VogtShe’s won an all-expenses-paid, luxurious wedding — all she needs now is the groom! Win […]
    • Featuring the 2016 Laurel Award Winner
      2016LAUREL AWARD WINNER!This year, At First Sight took home Clash of the Titles's sixth annual Laurel Award. Over the course of six weeks, the novel's first chapters were read and judged by avid readers of Christian fiction who determined At First Sight to be the worthiest to receive the 2016 Laurel Award.Clash of the Titles extends a heartfelt con […]
    • Featuring: Mail Order Surprise by Lucy Thompson
      PURCHASEAmazonAbout the book:Colorado, 1881. Lydia Walsh is on the run. The quiet rancher she marries and expected to find safety and protection with turns out to have three siblings, next to nothing to live on, and is a crack shot who may or may not be one of the states best cattle rustlers.Beau Harding wants to keep his family together and do the right thi […]
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      I've been shopping for new clothes. Having lost about 40 lbs I'm in desperate need of new clothes. This spring there seems to be a 'new' fashion statement. Jumpsuits and rompers. I can understand pre-toilet trained children wearing these things but adult women? Nope.There's an intrinsic problem with them. They are a pain to go to the […]
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      So, Simple Thoughts on Philippians is now available in Kindle and Print formats. It's free for all Kindle Unlimited subscribers and only $2.99 for Kindle purchase and $6.99 for print. I get about the same royalty for either type of purchase so I'd recommend the Kindle version. It's cheaper. Please remember to post a review once you've rea […]
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      So, in my life there is good news and bad news. The good news is that Simple Thoughts on Philippians is available on Amazon in Kindle and print format. I will be formatting for large print very soon.The Kindle version is $2.99 or if you have Kindle Unlimited it is free to read. The print version is $6.99. As of today, 02/21, it's only available at the C […]
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      The Scarlet CordBy Carlene Havel and Sharon FaucheuxPrism Book Group, September 2014Biblical FictionISBN 978-1940099699Print $13.99Ebook $3.99Buy on Amazon About the Book:Rahab, a resourceful beauty, struggles to survive in the pagan culture of ancient Jericho. As years of harsh labor begin to lift her and her family from poverty, a foreign army threatens th […]
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      2016LAUREL AWARD WINNER!This year, At First Sight took home Clash of the Titles's sixth annual Laurel Award. Over the course of six weeks, the novel's first chapters were read and judged by avid readers of Christian fiction who determined At First Sight to be the worthiest to receive the 2016 Laurel Award.Clash of the Titles extends a heartfelt con […]
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      NOTE:  Due to a serious need to cut back on my workload, this will be my last official book review on this blog.It doesn’t seem possible that the evening can get any worse for police officer Josh Wallace after he is dumped by the girlfriend he planned to propose to, but it does.  Josh and his partner are shot while chasing a carjacking suspect. While on the […]
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      Ruthy MacNeil is rescued by Luke Stone after she nearly drowns fording a flooded river with a wagon train. Her step family doesn’t survive and she is finally free of their mistreatment. Luke surived the horrific ordeal as a prisoner of war in notorious Anderson prison during the civil war, only to learn that his father has been killed and the family ranch st […]
    • Book Review of Everything She Ever Wanted by Ann Rule
      When Pat Taylor wed Tom Allanson he had no way of knowing it would destroy his life in just a matter of weeksIn fact, Pat destroyed a lot of people’s lives. The attractive Southern belle was spoiled by her mother and she expected to live a lavish lifestyle at any cost. Nobody crosses Pat who was fascinated with Scarlett O’Hara. Pat could pour on the charm, b […]
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    Thank you for your encouragement and support for the past three years. We've had fun connecting with you and hope you've found useful material here on Reflections. And here's the but... Reflections In Hindsight is closing on December 21, 2012. Elaine and Sophie and I can be found over at http://authorculture.blogspot.com; April can be found at Clash of the Titles, http://www.clashofthetitles, http://www.aprilgardner.com and watch for news for more novels from her!; Janet is ever-present on the Internet with her very special words of wisdom and grace at http://www.janetperezeckles.com, and Luther--who knows where he'll show up next, but I'd watch my back if I were you... Book Reviews are always important, so I, Lisa, will continue to offer them through my blog, as well as those promotions for your new books or book launches, or your news.
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Market Monday: Selling to Libraries

Posted by Lisa Lickel on June 11, 2012

How to Sell to Libraries–

Top 10 Strategies for Independent Authors and Publishers by Dana Lynn Smith

Author: Tony Eldridge  This post originally appeared in June 2011 at http://www.marketingtipsforauthors.com

Veteran expert Dana Lynn Smith shares her expertise on selling your books to libraries and tap into this billion dollar market. For more from Dana, check out her Kindle title listed at the end of this post.

How to Sell to Libraries– Top 10 Strategies for Independent Authors and Publishers  by Dana Lynn Smith

America’s 123,000 libraries purchase nearly $2 billion worth of books annually, according to statistics from the American Library Association and the Book Industry Study Group. Nonfiction books are especially well suited to library sales. To sell fiction to libraries, it’s helpful to have reviews in journals, book awards, or a strong local tie-in, such as a novel being set in the region.

Here are ten tips on how to sell to libraries:

1. Publish a library-friendly book. Library books take a lot of abuse, so libraries prefer books that are sturdy. However, given the choice between a hardcover and paperback edition, they may choose the paperback because it’s less expensive. Libraries generally will not purchase books with spiral or other nontraditional binding, and they don’t like books with “fill-in-the-blank” pages. Nonfiction books should have a good index and preferably a bibliography. Librarians also prefer to purchase books that are cataloged using CIP (cataloging-in-publication) data.

2. Get your book reviewed in a library journal. Library purchasing decisions are based largely on reviews in the major journals. It’s impossible for librarians to keep up with the huge volume of books being published, and they value the screening process that the journals provide. Eligibility and submission instructions vary by publication, so read the requirements carefully. Unfortunately, the journals can review only a small percentage of the books submitted to them. If you aren’t able to get reviewed in major journals, play up your other reviews in your marketing materials.

3. Make sure your book is available through major library wholesalers such as Baker & Taylor and Ingram. The majority of library book purchases are made through wholesalers, and some libraries won’t order directly from small publishers.

4. Apply to work with a library distributor such as Quality Books or Unique Books, if you have a nonfiction book to sell to libraries.

5. Solicit testimonials from librarians to add to your marketing materials, and play up any awards the book has won.

6. Contact libraries in your area to inquire about programs for local authors, and contact libraries in towns you visit. Let the library know about your events or media coverage in the area, such as book signings, radio interviews, or newspaper feature stories.

7. Look into speaking opportunities at libraries, like lectures and readings. In some cases you can sell copies of your book at your event or even get paid a speaking fee. Sometimes these events are organized by the “friends of the library” or other similar volunteer groups.

8. Send direct mail to libraries, either on your own or through co-operative mailings. Address mail to the Collection Development Librarian for your subject area, and include a flyer with book details and a list of wholesalers and distributors that carry your book.

9. Consider donating a sample copy of your book to a few top library systems, to encourage purchases for branch libraries.

10. Exhibit at library tradeshows through co-operative exhibit programs such as those offered through the Independent Book Publishers Association, Combined Book Exhibit, and other organizations to sell your book to libraries.

Excerpted from The Savvy Book Marketer’s Guide to Selling Your Book to Libraries by Dana Lynn Smith. For more book marketing tips, follow BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook when you visit her book marketing blog.

Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His novel, The Lottery Ticket, is available on Kindle.

Article reprinted with permission.

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