Reflections In Hindsight

Grace in the Rearview Mirror…it's closer than it appears

  • Ephesians 4:29

    Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen. (NIV)

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      Welcome to the Book Loft, Erin!Is there a story behind your book, Liza’s Avenger?Liza’s Avenger started life as an RPG game I made way back in 2011, but I felt my limited technical ability was holding me back from conveying the story I really wanted to tell, which is why I decided to write it as a NaNoWriMo (National Novel Writing Month) project when I was 1 […]
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      Happy Birthday, COTT! We're half a decade old!To celebrate FIVE YEARS of Clash of the Titles, we're GIVING AWAY some fun gifts. You can win books by Gail Pallotta and Lisa Lickel, or even a KINDLE FIRE!!Raffle opens right now!Closes Monday, November 30.There are several ways to enter the drawing outlined in the RaffleCopter below. Winners will be d […]
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      Congratulations toA Noble Masqueradeby Kristi Ann Hunter!Book Blurb:Lady Miranda Hawthorne may long to break free of her ladylike expectations as he approaches spinsterhood, but finding herself intrigued by her brother's new valet is more rebellion than she planned. When she accidentally begins exchanging letters with a long-lost duke, things become eve […]
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      Welcome back to our arena! We have six authors stepping onto our sands, ready to wield their mighty pens. Please look at each of their covers and descriptions and choose which one looks most appealing to you. Which would go on the top of your to-be-read pile? Be sure to make your choice in the actual survey, as those in the comments section alone won't […]
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    • Audio Versions Are Here!!!
      That's right. I'vebeen having my novels recorded in audio. There are three finished now and more in the works. Healing Love, Cottonwood Series #1 is available read by Lori Smith. She's working on Lord's Love now. Leah's Peace and Chasing Norie have been released read by Suzie Venable. Both these women are wonderful readers bringing t […]
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      If you haven't noticed, which I actually hope you have, I haven't blogged for a while. Well, I needed a break. I'd published seven books in three years and I was sort of written out. I simply needed a break. So now I think the break is over. I'm thinking about writing again and have several projects in different stages of writing. They we […]
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      Thank you, Lisa, for hosting me! I always enjoy talking about Sassy Pants and delighting children with another story in the series!Buy Sassypants in paperback format from Amazon, $11.99, or order from your favorite bookstore.ISBN-13: 978-0996495356Can you tell us about your new book? Sassy Pants Learns About Strange Creatures Sassy Pants Learns...about stran […]
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      Ruthy MacNeil is rescued by Luke Stone after she nearly drowns fording a flooded river with a wagon train. Her step family doesn’t survive and she is finally free of their mistreatment. Luke surived the horrific ordeal as a prisoner of war in notorious Anderson prison during the civil war, only to learn that his father has been killed and the family ranch st […]
    • Book Review of Everything She Ever Wanted by Ann Rule
      When Pat Taylor wed Tom Allanson he had no way of knowing it would destroy his life in just a matter of weeksIn fact, Pat destroyed a lot of people’s lives. The attractive Southern belle was spoiled by her mother and she expected to live a lavish lifestyle at any cost. Nobody crosses Pat who was fascinated with Scarlett O’Hara. Pat could pour on the charm, b […]

    Thank you for your encouragement and support for the past three years. We've had fun connecting with you and hope you've found useful material here on Reflections. And here's the but... Reflections In Hindsight is closing on December 21, 2012. Elaine and Sophie and I can be found over at; April can be found at Clash of the Titles, http://www.clashofthetitles, and watch for news for more novels from her!; Janet is ever-present on the Internet with her very special words of wisdom and grace at, and Luther--who knows where he'll show up next, but I'd watch my back if I were you... Book Reviews are always important, so I, Lisa, will continue to offer them through my blog, as well as those promotions for your new books or book launches, or your news.
  • Second Monday: Sophie Dawson

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  • Fridays – Revolutionary Faith, Devotions by Elaine

  • Saturdays – Janet Perez Eckles

  • Sunday – Reflections Book Reviews

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Promotion in Motion: Completely Whole, with multi-talented Paulette Harper

Posted by Lisa Lickel on May 29, 2012

Please welcome our special guest this morning, Author, coach, radio host, blogger, Bible study teacher, Paulette Harper Johnson.

When I wrote my first book in 2008 I had absolutely no idea about marketing or promoting.  I thought (like most aspiring authors) my publisher was going to do most of it for me. But I soon realized that I had to do about 95% of it. WOW what a shocker!  But after my dismay, I rolled up my sleeves and got busy.  I soon found that God had blessed me with another niche when it came to marketing.  My passion and desire now is to connect readers with authors.  As the owner of WNL Virtual Blog Tours I share with my clients ways they can gain more exposure while promoting their books.

Here are ten ways to help bring awareness to you as an author.

1. Send review copies of your books to book clubs and to all the journal and magazines that review books in your genre.  Most publishers will do this, but it never hurts to research other places that you can submit a copy of your book. There are plenty of places on-line that will review your book for “free.”

The importance of book reviews: Now that you have written the book, the next step is to find an audience to read it. Cultivating an audience is essential to the success of any book. It is very important that your book is reviewed. A book review is an opportunity for people to take notice to what you have written. Once your book is reviewed, there are plenty of places the review can be posted (i.e. Amazon, Barnes & Nobles, Facebook, Twitter and other social media sites).

You should seek out those in your target audience, editors of newspapers or journals, book club presidents, and those who are willing to review the book. Include an email on your website, inviting them to review your book upon request. Ask them where they are planning to send or post the review. You want to make sure that those whom you are asking for a review copy know you are expecting them to do a review to help you promote your book. Book reviews give your book credibility! Here are just a few places you can announce your book release and reviews:$spindb.query.bottom.booknew

2.  Offer sample chapter as free downloads on your website. This is an excellent way to “tease” readers to want more. Make sure the chapters you are offering are your best chapters, and turn those chapters into PDF files.

3. Publish an e-mail newsletter. This is a great opportunity to connect with your audience. You could pull nuggets from your book, give book excerpts, and offer other valuable information to your readers. Encourage people to subscribe on the website, and then send out an occasional newsletter with interesting new material in this book’s field.

4. Do book signings. Find places that are willing to allow you to come do a book signing. Years ago, bookstores were thriving with author’s book signing; but over the years, book stores have closed down. Because of this we have had to think outside the box.

5. Give away copies to the right people. Use this as your calling card. Give copies to potential clients and customers. Encourage them to read it and pass it on to others.

6. Sell your books out of your trunk. Always carry books and promotional material with you at all times.

7. Leave promotional items at the dentist or doctor’s office and any other professional business where people gather. I’ve left bookmarks in the pockets of the airplane.

8. Become a reviewer on Amazon. Use your own name accompanied by “author of the book…” Review other books; and when people read your reviews, some will click through to your book.

9. Become a Blogger and blog about your book.

10. Write articles using some of your book’s content.


Paulette Harper Johnson is an award winning author, writing coach, Bible teacher, radio host, and the owner of WNL Virtual Blog Tours. Her years of marketing her own self-published books have created a special talent in her—her ability to sell a product well. Not only does she specialize in marketing strategies, but also serves as the publicist for P.F.L. Publishing.

She serves in ministry as an Elder with her husband Sr. Pastor Tony E. Johnson at Word of Faith Worship Center in Bradenton and North Port FL. Paulette’s website:

One Response to “Promotion in Motion: Completely Whole, with multi-talented Paulette Harper”

  1. Thanks Lisa for the feature

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