Reflections In Hindsight

Grace in the Rearview Mirror…it's closer than it appears

  • Ephesians 4:29

    Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen. (NIV)

    **MATERIAL ON THIS SITE IS COPYRIGHT PROTECTED. For permission on reprints or reusing this material, please contact the individual authors. For sharing the actual post, please use the share buttons.

  • Blog Archives

  • Blog Stats

    • 90,141 hits
  • RSS April’s Blog: A Writer’s Journey

    • Evil Parents and Rotten Kids
      A-ZE is for Evil Parents and Rotten KidsI present you Jimmy Kimmel's annual "I Told My Kids I Ate All Their Halloween Candy" video montage. It's an artful mixture of cruelty, humor, and ghastly awe. My favorite is Drawer Boy. Now there's an ax murderer in the making.Which is your favorite?
      noreply@blogger.com (April Gardner)
  • RSS Barn Door Book Loft

    • Stopped Cold by Gail Pallota
      Things aren’t what they seem in peaceful Mistville, North Carolina. Margaret McWhorter enjoys a laid-back Freshman year in high school flirting with Jimmy Willmore, swimming and hanging out with friends—until that day. Her brother, Sean, suffers a stroke from taking a steroid. Now he’s lying unconscious in a hospital. Margaret’s angry at her dad for pushing […]
    • A Warm Welcome to Gail Pallota
      Is there a story behind Stopped Cold?  As a young adult I saw lots of heartache in several instances when someone wasn’t number one. Sadly, the drive pushed some of them to destructive behavior. I could only imagine the pain they must have gone through and how their God-given talents were wasted simply because they weren’t “the best.” The fact that God gave […]
    • Are You One Of Four Book Winners This Week?
      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. We would like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:Caryl Macadoo, who offered her Christian Romance Novel The Preacher’s Faith. Nicola Furlong, who offered her Mystery  A Hemorrahaging of Souls. Je […]
  • RSS Clash of the Titles

    • Olympia Finalists!
      by Michelle MassaroHello, hello! Today is a big day!I am very excited to announce this year’s Olympia Finalists!! Please congratulate:*Kelly Goshorn*Madelyn Herbert*Mary Vaitkevicius-VeeAll three authors’ entries will go to our Round 3 judges: Karen Ball, Becky Philpott, and Becky Wade (links below)Acquisitions Editor Becky Philpott of Harper Collins Publish […]
    • The Winner of the February 2015 Clash of the Titles
      A big thank you to all four authors for sharing news of their wonderful new releases! One voter sums it up"All of these books sound so good. I would really like to take a vacation where I could just read, read, eat, read, eat, and did I mention read some more? Well, all of your books sound amazing like you! May God bless each of you as you endeavor to d […]
    • January New Releases Clash
      Hostess: Gail PallottaJanuary 2015, brought us many great fiction books. Contemporary, historical, young adult futuristic and a suspense novel round out this month’s Clash. Which of these will you put at the top of your to-be-read list?***During the 1960s, Henry Youngblood feels the call to plant a new church. Meanwhile, his wife wonders how to pay the bills […]
  • RSS Little Bits Blog

    • Chloe's Decision 
      As I stated last week, November is NANOWRIMO. I'm working on the next Stones Creek novel. It's the story of Chloe, Noah Preston's sister. She comes to Stones Creek with her two children. If you would like to read her pre-story simply subscribe to Sophie's Special Emails. No more than twice a month will you receive an email with special co […]
    • Remembering Fudgsicles
      It is November and thus NANOWRIMO, National Novel Writing Month. The challenge is to begin a novel and write 50,000 words during the month. Since this occupies most of my focus for these four weeks I will be reposting previous articles each week this month. Fudgsicles, how long has it been since I’ve had a fudgsicle? I’m not sure, but they came to mind when […]
    • Are You Teachable?
      What? You think you know everything? I'm sorry to be the bearer of bad news but no one knows everything. Oh, there is one, Hashem. He's omniscient. But no one else is. Even Yeshua (Jesus) isn't. He doesn't know the hour or day he will come again. Some people rejoice in learning something new. I tend to be one of those people. I read about […]
  • RSS Living Our Faith Out Loud

    • Matta's Art
      Last summer, August 2014, my family was blessed with a special trip to Athens. I had arranged for a local tour guide through Dopios.com, not knowing for sure what we'd get. It turned out to be Matta. What a gift. Since then we've been pleased to send two other friends to her care to tour Athens and Greece.I now invite you to visit her business, MAT […]
    • Grammar Day QUIZ 4 U
      It's grammar day, March 4. But you knew that already, didn't you?Enjoy the following quiz from Grammarly.comJoy,http://LisaLickel.com
    • Celebrating Grammar!
      Awesome Quiz Tomorrow...today: one of my pettish-most peeves:This graphic courtesy of Grammarly. Visit and Use GrammarlyJoy,http://LisaLickel.com
  • RSS Nearly Brilliant

    • Book Review: Georgiana Darcy's Diary: Jane Austen's Pride and Prejudice Continued by Anna Elliot and Laura Masselos
      I'm a big Austen fan and I love Pride and Prejudice so my fear was this would be a feeble attempt at sequel. I was pleasantly surprised. Georgiana Darcey, Mr. Darcey's younger sister, is now 18 years old and in love with her co-guardian Colonel Fitzwilliams. Elliot and Masselos do a great job fleshing out some of the peripheral characters from the […]
    • Book Review: Standing Stones by Beth Camp
      This first book in a promising series, takes place in 19th century Scotland in the Orkney islands at the time of the Clearances. It was a time when wealthy landowners were changing their mode of land management and ruthlessly throwing tenants off the land.When Lord McDonald takes over the estate of Westland and its holdings, he's determined to make impr […]
    • Book Review: Caught in the Middle by Regina Jennings
      Anne Tillerton is similar to Annie Oakley. She's a dead shot  with a gun and for the past few years has made her living as a buffalo hunter. But when Nick Lovelace comes to the aid of a passenger on a train during a hold up, Anne ends up saving Nick's life.Anne's sordid history includes killing her husband. We learn later it was a kill or be k […]
  • BLOG NEWS

    Thank you for your encouragement and support for the past three years. We've had fun connecting with you and hope you've found useful material here on Reflections. And here's the but... Reflections In Hindsight is closing on December 21, 2012. Elaine and Sophie and I can be found over at http://authorculture.blogspot.com; April can be found at Clash of the Titles, http://www.clashofthetitles, http://www.aprilgardner.com and watch for news for more novels from her!; Janet is ever-present on the Internet with her very special words of wisdom and grace at http://www.janetperezeckles.com, and Luther--who knows where he'll show up next, but I'd watch my back if I were you... Book Reviews are always important, so I, Lisa, will continue to offer them through my blog, as well as those promotions for your new books or book launches, or your news.
  • Second Monday: Sophie Dawson

  • Tuesdays – Promotion in Motion

  • Wednesdays: Life of a Writer – April & Positivity – Lisa Lickel

  • Thursdays – Luther’s on board

  • Fridays – Revolutionary Faith, Devotions by Elaine

  • Saturdays – Janet Perez Eckles

  • Sunday – Reflections Book Reviews

  • Blog Authors

  • The Barn Door

  • The Barn Door Book Loft. Free Books! Book Giveaways.

  • John 3:16 Marketing Network widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info)>

Promotion in Motion: Completely Whole, with multi-talented Paulette Harper

Posted by Lisa Lickel on May 29, 2012

Please welcome our special guest this morning, Author, coach, radio host, blogger, Bible study teacher, Paulette Harper Johnson.

When I wrote my first book in 2008 I had absolutely no idea about marketing or promoting.  I thought (like most aspiring authors) my publisher was going to do most of it for me. But I soon realized that I had to do about 95% of it. WOW what a shocker!  But after my dismay, I rolled up my sleeves and got busy.  I soon found that God had blessed me with another niche when it came to marketing.  My passion and desire now is to connect readers with authors.  As the owner of WNL Virtual Blog Tours I share with my clients ways they can gain more exposure while promoting their books.

Here are ten ways to help bring awareness to you as an author.

1. Send review copies of your books to book clubs and to all the journal and magazines that review books in your genre.  Most publishers will do this, but it never hurts to research other places that you can submit a copy of your book. There are plenty of places on-line that will review your book for “free.”

The importance of book reviews: Now that you have written the book, the next step is to find an audience to read it. Cultivating an audience is essential to the success of any book. It is very important that your book is reviewed. A book review is an opportunity for people to take notice to what you have written. Once your book is reviewed, there are plenty of places the review can be posted (i.e. Amazon, Barnes & Nobles, Facebook, Twitter and other social media sites).

You should seek out those in your target audience, editors of newspapers or journals, book club presidents, and those who are willing to review the book. Include an email on your website, inviting them to review your book upon request. Ask them where they are planning to send or post the review. You want to make sure that those whom you are asking for a review copy know you are expecting them to do a review to help you promote your book. Book reviews give your book credibility! Here are just a few places you can announce your book release and reviews:

http://freebookreviews.blogspot.com http://www.bookreview.com/$spindb.query.bottom.booknew http://www.prweb.com/

2.  Offer sample chapter as free downloads on your website. This is an excellent way to “tease” readers to want more. Make sure the chapters you are offering are your best chapters, and turn those chapters into PDF files.

3. Publish an e-mail newsletter. This is a great opportunity to connect with your audience. You could pull nuggets from your book, give book excerpts, and offer other valuable information to your readers. Encourage people to subscribe on the website, and then send out an occasional newsletter with interesting new material in this book’s field.

4. Do book signings. Find places that are willing to allow you to come do a book signing. Years ago, bookstores were thriving with author’s book signing; but over the years, book stores have closed down. Because of this we have had to think outside the box.

5. Give away copies to the right people. Use this as your calling card. Give copies to potential clients and customers. Encourage them to read it and pass it on to others.

6. Sell your books out of your trunk. Always carry books and promotional material with you at all times.

7. Leave promotional items at the dentist or doctor’s office and any other professional business where people gather. I’ve left bookmarks in the pockets of the airplane.

8. Become a reviewer on Amazon. Use your own name accompanied by “author of the book…” Review other books; and when people read your reviews, some will click through to your book.

9. Become a Blogger and blog about your book.

10. Write articles using some of your book’s content.

 

Paulette Harper Johnson is an award winning author, writing coach, Bible teacher, radio host, and the owner of WNL Virtual Blog Tours. Her years of marketing her own self-published books have created a special talent in her—her ability to sell a product well. Not only does she specialize in marketing strategies, but also serves as the publicist for P.F.L. Publishing.

She serves in ministry as an Elder with her husband Sr. Pastor Tony E. Johnson at Word of Faith Worship Center in Bradenton and North Port FL. Paulette’s website: www.pauletteharper.com

About these ads

One Response to “Promotion in Motion: Completely Whole, with multi-talented Paulette Harper”

  1. Thanks Lisa for the feature

Sorry, the comment form is closed at this time.

 
Follow

Get every new post delivered to your Inbox.

Join 1,247 other followers

%d bloggers like this: