Reflections In Hindsight

Grace in the Rearview Mirror…it's closer than it appears

  • Ephesians 4:29

    Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen. (NIV)

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    • Weekly Winners
      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:Kelly Irvin who offered her Amish Romance The Bishop's Son. June Bliss who offered her Women’s Fiction Starfis […]
    • Winners of Books
      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:J.M. Downey who offered her Political Suspense Privileged. Ann Allen who offered her Non-fiction Out of the Darknes […]
    • Are You This Week's Winner?
      Once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to these Christian authors who offered a sample of their writing to our faithful readers:Rick Barry who offered his Suspense:  The Methuselah Project. Candee Fick who offered her Contemporary Romance:  Ca […]
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    • Spotlight on "Anything for a Story" by Cynthia Hickey
      Stormi is delightful as the accident prone and bumbling wanna be detective. What she lacks in skill she makes up for in nosiness. Add in the sexy detective and a slightly nutty family and our lead character has her hands full.~Amazon reviewerAbout the book:Stormi Nelson, best-selling romance author, moved into her huge Victorian house in the private communit […]
    • The Winner of the January Clash
      Thanks to all of January’s wonderful authors! Here’s what readers had to say: All of these books look like so much fun! When I first saw The Volk Advent by Kristen Wilks, I was intrigued by the combination of a teen trying to escape murder charges and a pack of wolves, and I like to read historical fiction because I can experience other cultures.Cynthia Hick […]
    • Smashing Selections Brighten the New Year in This January Clash
      What an exciting 2016 kick-off for Clash of the Titles. Readers can choose from a teen novel, mystery, suspense/ thriller, love trilogy and an Amish novella collection of sweet romances. One of each sounds good. Peruse the selections, decide which to put at the top of this year's to-be-read list, scroll down, and vote for it on the *form below.Voting st […]
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    • Release Date for Simple Thoughts on Philippians
      The date is Saturday, February 20, 2016. Simple Thoughts on Philippians will be on sale on Amazon for $2.99. I've set it up for Pre-Sale which should allow its purchase before that date to be sent to your Kindle (app) early on the 20th. If you have Kindle Unlimited you can read it for free. Either way please post a review whether you like it or not. Bel […]
    • Simple Thoughts
      First, congratulations to Bonnie who won audio copies of Leah's Peace and Chasing Norie in the raffle. Next is to thank you all for your patience in my lack of new books in the last year and a half. I really needed the break but now I've got to get back on the horse and get some writing done. I'm getting people asking when the next book is com […]
    • Audio Versions Are Here!!!
      That's right. I'vebeen having my novels recorded in audio. There are three finished now and more in the works. Healing Love, Cottonwood Series #1 is available read by Lori Smith. She's working on Lord's Love now. Leah's Peace and Chasing Norie have been released read by Suzie Venable. Both these women are wonderful readers bringing t […]
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    • Love Is with Gay N Lewis Clue Into Kindness
      A Whirlwind RelationshipAt the age of seventeen, my boyfriend presented me with an engagement ring. I said yes and then wondered what I’d done.My fiancé was good-looking, charming, and he cared for me, but our goals were different. The man I’d promised to marry planned life as a farmer. Can you imagine me as a farmer’s wife? I grew up in the city, had never […]
    • children's fantasy author Teresa Schapansky
      September 2015Amazon$4.9912.99Children's Fantasyfor advanced readers ages 9-12From the author:Imogene is only five years old when her parents suddenly and mysteriously disappear. Left with no choice but to live with an abrasive relative, she finds comfort in the alliance she's forged with an unlikely friend. She secretly holds dear, her mother […]
    • Spotlight on "Anything for a Story" by Cynthia Hickey
      Stormi is delightful as the accident prone and bumbling wanna be detective. What she lacks in skill she makes up for in nosiness. Add in the sexy detective and a slightly nutty family and our lead character has her hands full.~Amazon reviewerAbout the book:Stormi Nelson, best-selling romance author, moved into her huge Victorian house in the private communit […]
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    • The Color of the Season by Julianne MacLean
      NOTE:  Due to a serious need to cut back on my workload, this will be my last official book review on this blog.It doesn’t seem possible that the evening can get any worse for police officer Josh Wallace after he is dumped by the girlfriend he planned to propose to, but it does.  Josh and his partner are shot while chasing a carjacking suspect. While on the […]
    • Book Review: Swept Away (Trouble in texas Book 1) by Mary Connealy
      Ruthy MacNeil is rescued by Luke Stone after she nearly drowns fording a flooded river with a wagon train. Her step family doesn’t survive and she is finally free of their mistreatment. Luke surived the horrific ordeal as a prisoner of war in notorious Anderson prison during the civil war, only to learn that his father has been killed and the family ranch st […]
    • Book Review of Everything She Ever Wanted by Ann Rule
      When Pat Taylor wed Tom Allanson he had no way of knowing it would destroy his life in just a matter of weeksIn fact, Pat destroyed a lot of people’s lives. The attractive Southern belle was spoiled by her mother and she expected to live a lavish lifestyle at any cost. Nobody crosses Pat who was fascinated with Scarlett O’Hara. Pat could pour on the charm, b […]
  • BLOG NEWS

    Thank you for your encouragement and support for the past three years. We've had fun connecting with you and hope you've found useful material here on Reflections. And here's the but... Reflections In Hindsight is closing on December 21, 2012. Elaine and Sophie and I can be found over at http://authorculture.blogspot.com; April can be found at Clash of the Titles, http://www.clashofthetitles, http://www.aprilgardner.com and watch for news for more novels from her!; Janet is ever-present on the Internet with her very special words of wisdom and grace at http://www.janetperezeckles.com, and Luther--who knows where he'll show up next, but I'd watch my back if I were you... Book Reviews are always important, so I, Lisa, will continue to offer them through my blog, as well as those promotions for your new books or book launches, or your news.
  • Second Monday: Sophie Dawson

  • Tuesdays – Promotion in Motion

  • Wednesdays: Life of a Writer – April & Positivity – Lisa Lickel

  • Thursdays – Luther’s on board

  • Fridays – Revolutionary Faith, Devotions by Elaine

  • Saturdays – Janet Perez Eckles

  • Sunday – Reflections Book Reviews

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Promotion in Motion: Completely Whole, with multi-talented Paulette Harper

Posted by Lisa Lickel on May 29, 2012

Please welcome our special guest this morning, Author, coach, radio host, blogger, Bible study teacher, Paulette Harper Johnson.

When I wrote my first book in 2008 I had absolutely no idea about marketing or promoting.  I thought (like most aspiring authors) my publisher was going to do most of it for me. But I soon realized that I had to do about 95% of it. WOW what a shocker!  But after my dismay, I rolled up my sleeves and got busy.  I soon found that God had blessed me with another niche when it came to marketing.  My passion and desire now is to connect readers with authors.  As the owner of WNL Virtual Blog Tours I share with my clients ways they can gain more exposure while promoting their books.

Here are ten ways to help bring awareness to you as an author.

1. Send review copies of your books to book clubs and to all the journal and magazines that review books in your genre.  Most publishers will do this, but it never hurts to research other places that you can submit a copy of your book. There are plenty of places on-line that will review your book for “free.”

The importance of book reviews: Now that you have written the book, the next step is to find an audience to read it. Cultivating an audience is essential to the success of any book. It is very important that your book is reviewed. A book review is an opportunity for people to take notice to what you have written. Once your book is reviewed, there are plenty of places the review can be posted (i.e. Amazon, Barnes & Nobles, Facebook, Twitter and other social media sites).

You should seek out those in your target audience, editors of newspapers or journals, book club presidents, and those who are willing to review the book. Include an email on your website, inviting them to review your book upon request. Ask them where they are planning to send or post the review. You want to make sure that those whom you are asking for a review copy know you are expecting them to do a review to help you promote your book. Book reviews give your book credibility! Here are just a few places you can announce your book release and reviews:

http://freebookreviews.blogspot.com http://www.bookreview.com/$spindb.query.bottom.booknew http://www.prweb.com/

2.  Offer sample chapter as free downloads on your website. This is an excellent way to “tease” readers to want more. Make sure the chapters you are offering are your best chapters, and turn those chapters into PDF files.

3. Publish an e-mail newsletter. This is a great opportunity to connect with your audience. You could pull nuggets from your book, give book excerpts, and offer other valuable information to your readers. Encourage people to subscribe on the website, and then send out an occasional newsletter with interesting new material in this book’s field.

4. Do book signings. Find places that are willing to allow you to come do a book signing. Years ago, bookstores were thriving with author’s book signing; but over the years, book stores have closed down. Because of this we have had to think outside the box.

5. Give away copies to the right people. Use this as your calling card. Give copies to potential clients and customers. Encourage them to read it and pass it on to others.

6. Sell your books out of your trunk. Always carry books and promotional material with you at all times.

7. Leave promotional items at the dentist or doctor’s office and any other professional business where people gather. I’ve left bookmarks in the pockets of the airplane.

8. Become a reviewer on Amazon. Use your own name accompanied by “author of the book…” Review other books; and when people read your reviews, some will click through to your book.

9. Become a Blogger and blog about your book.

10. Write articles using some of your book’s content.

 

Paulette Harper Johnson is an award winning author, writing coach, Bible teacher, radio host, and the owner of WNL Virtual Blog Tours. Her years of marketing her own self-published books have created a special talent in her—her ability to sell a product well. Not only does she specialize in marketing strategies, but also serves as the publicist for P.F.L. Publishing.

She serves in ministry as an Elder with her husband Sr. Pastor Tony E. Johnson at Word of Faith Worship Center in Bradenton and North Port FL. Paulette’s website: www.pauletteharper.com

One Response to “Promotion in Motion: Completely Whole, with multi-talented Paulette Harper”

  1. Thanks Lisa for the feature

Sorry, the comment form is closed at this time.

 
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