Market Monday: Tour Your Book
Posted by Lisa Lickel on June 18, 2012
Blog or Web site Tour
Why: Exposure on many different blogs with audiences that are new to you
How: Watch where your peers interview and make lists of people who offer interviews and guest spots. Ask politely and offer return interviews, book reviews or guest spots. Be kind to those who are just starting out, but make sure you mix it up with sites that have hundreds of followers for maximum exposure. Stay savvy of offers in your media groups; do gentle and careful searches for interviewers. PLAN EARLY. As soon as you know your release date.
What: Make sure you at least check out the host site to seek what kind of audience it relates to. This is not the time to evangelize or to be too honestly you. You are professional, this is a business, and you’re here to sell product. Make sure you include the basic product material, even if it’s not asked for: talk about your book too, not just yourself, give purchase links and information about the book, along with your web site. Be careful but generous with your marketing dollars – if there’s a give-away opportunity, give an online bookstore certificates as a mix-up besides copies of your book.
When: Don’t just think the best or only time to go on tour is the week of your book release. You need to think “constant contact.” Stay in the audience buzz; be a lot places, and not all on the same day. Space out your spots. Plan a “tour” that takes place over months on different days of the week. Post your schedule or calendar so that it’s easily accessible to your web site visitors. If you happen to know a lot of people who travel in the same circles or follow the same blogs, you’ll be a one-hit wonder if you’re on 20 blogs all the same week. How often can you say the same thing? And yes, at least 20 is a good start.
Interview or Guest Post: Yes – do both. Be interesting, entertaining, and memorable. Use different pictures to accompany your posts; focus on different aspects of yourself and your work. Don’t just copy and paste the same biography for every place you visit, however tempting that is. I live in an old house. I collect dragons. I can say that over and over, but what if I choose one of those things and talk about my house one time, and my collection another? Each interview has a slightly different slant. Talk about things you know, things you’re learning about, and things that are uniquely you. Engage the readers with a question, and then follow up. Thank your host.
This entry was posted on June 18, 2012 at 2:07 AM and is filed under Author Marketing. Tagged: blog tours, book tours, how to set up a blog tour. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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