Reflections In Hindsight

Grace in the Rearview Mirror…it's closer than it appears

  • Ephesians 4:29

    Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen. (NIV)

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  • RSS April’s Blog: A Writer’s Journey

    • Evil Parents and Rotten Kids
      A-ZE is for Evil Parents and Rotten KidsI present you Jimmy Kimmel's annual "I Told My Kids I Ate All Their Halloween Candy" video montage. It's an artful mixture of cruelty, humor, and ghastly awe. My favorite is Drawer Boy. Now there's an ax murderer in the making.Which is your favorite?
      noreply@blogger.com (April Gardner)
  • RSS Barn Door Book Loft

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      It's a pleasure to welcome Katie to the Barn Door Book Loft today. Katie your book sounds intriquing. Tell us:Is there a story behind your book Vanquished?There is! I’d had the idea for my characters for years, literally. They’d been floating around my brain, just itching to come out. When someone suggested I write a book set in a world with no Bible, I […]
    • Announcing More Book Winners!
      Its frosty and cold outside, but once again, we offer you a warm welcome to the Bookshelf of the Barn Door Book Loft. And before we announce our winners we’d like to offer a special thanks to the following: Liz Tolsma who offered her Historical Romance  Daisies  Are Forever. Shakira R. Thompson who offered her Christian Novel  High Noon Justice. Raelee May C […]
    • Vaquished by Katie Clark
      Back Cover BlurbWhen Hana’s mom is diagnosed with the mutation, she is denied the medication that might save her life.Fischer, a medic at the hospital, implies there are people who can help—except Hana’s not sure she can trust him; Fischer is involved in a religious group, and religion has been outlawed for the last hundred years. Hana embarks on a dangerous […]
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    • 2014 Laurel Award Feature
      On October 22, 2014, A Miracle of Hope won Clash of the Titles' Laurel Award. During a six-week period, the novel's first 3,500 words were read and judged by avid readers of Christian fiction who determined it to be the worthiest to receive the 2014 Laurel Award.Clash of the Titles extends a heartfelt congratulations to author Ruth Reid for her com […]
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    • September New Releases Clash Champion
      And we have a champion! Congratulations to clash winner Sharyn Kopf and her book Spinstered: The Novel. A touching debut, Spinstered began as a nonfiction book idea and, through God's design, became a novel that will speak to many women. For those in the Cleveland area, Sharyn will be selling and signing her novel at the Cuyahoga Valley Christian Academ […]
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      As I stated last week, November is NANOWRIMO. I'm working on the next Stones Creek novel. It's the story of Chloe, Noah Preston's sister. She comes to Stones Creek with her two children. If you would like to read her pre-story simply subscribe to Sophie's Special Emails. No more than twice a month will you receive an email with special co […]
    • Remembering Fudgsicles
      It is November and thus NANOWRIMO, National Novel Writing Month. The challenge is to begin a novel and write 50,000 words during the month. Since this occupies most of my focus for these four weeks I will be reposting previous articles each week this month. Fudgsicles, how long has it been since I’ve had a fudgsicle? I’m not sure, but they came to mind when […]
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      This is the first in the King Pirates series by this author. Charlisse Bristol fleas an abusive uncle and sets off to find the father she never met but a fiece storm shipwrecks her on a deserted island.  She’s rescued by Captain Merrick head of a group of pirates.Devilishly handsome Merrick has recently turned his life over to Christ but he still has much mo […]
  • BLOG NEWS

    Thank you for your encouragement and support for the past three years. We've had fun connecting with you and hope you've found useful material here on Reflections. And here's the but... Reflections In Hindsight is closing on December 21, 2012. Elaine and Sophie and I can be found over at http://authorculture.blogspot.com; April can be found at Clash of the Titles, http://www.clashofthetitles, http://www.aprilgardner.com and watch for news for more novels from her!; Janet is ever-present on the Internet with her very special words of wisdom and grace at http://www.janetperezeckles.com, and Luther--who knows where he'll show up next, but I'd watch my back if I were you... Book Reviews are always important, so I, Lisa, will continue to offer them through my blog, as well as those promotions for your new books or book launches, or your news.
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Market Monday: Selling to Libraries

Posted by Lisa Lickel on June 11, 2012

How to Sell to Libraries–

Top 10 Strategies for Independent Authors and Publishers by Dana Lynn Smith

Author: Tony Eldridge  This post originally appeared in June 2011 at http://www.marketingtipsforauthors.com

Veteran expert Dana Lynn Smith shares her expertise on selling your books to libraries and tap into this billion dollar market. For more from Dana, check out her Kindle title listed at the end of this post.

How to Sell to Libraries– Top 10 Strategies for Independent Authors and Publishers  by Dana Lynn Smith

America’s 123,000 libraries purchase nearly $2 billion worth of books annually, according to statistics from the American Library Association and the Book Industry Study Group. Nonfiction books are especially well suited to library sales. To sell fiction to libraries, it’s helpful to have reviews in journals, book awards, or a strong local tie-in, such as a novel being set in the region.

Here are ten tips on how to sell to libraries:

1. Publish a library-friendly book. Library books take a lot of abuse, so libraries prefer books that are sturdy. However, given the choice between a hardcover and paperback edition, they may choose the paperback because it’s less expensive. Libraries generally will not purchase books with spiral or other nontraditional binding, and they don’t like books with “fill-in-the-blank” pages. Nonfiction books should have a good index and preferably a bibliography. Librarians also prefer to purchase books that are cataloged using CIP (cataloging-in-publication) data.

2. Get your book reviewed in a library journal. Library purchasing decisions are based largely on reviews in the major journals. It’s impossible for librarians to keep up with the huge volume of books being published, and they value the screening process that the journals provide. Eligibility and submission instructions vary by publication, so read the requirements carefully. Unfortunately, the journals can review only a small percentage of the books submitted to them. If you aren’t able to get reviewed in major journals, play up your other reviews in your marketing materials.

3. Make sure your book is available through major library wholesalers such as Baker & Taylor and Ingram. The majority of library book purchases are made through wholesalers, and some libraries won’t order directly from small publishers.

4. Apply to work with a library distributor such as Quality Books or Unique Books, if you have a nonfiction book to sell to libraries.

5. Solicit testimonials from librarians to add to your marketing materials, and play up any awards the book has won.

6. Contact libraries in your area to inquire about programs for local authors, and contact libraries in towns you visit. Let the library know about your events or media coverage in the area, such as book signings, radio interviews, or newspaper feature stories.

7. Look into speaking opportunities at libraries, like lectures and readings. In some cases you can sell copies of your book at your event or even get paid a speaking fee. Sometimes these events are organized by the “friends of the library” or other similar volunteer groups.

8. Send direct mail to libraries, either on your own or through co-operative mailings. Address mail to the Collection Development Librarian for your subject area, and include a flyer with book details and a list of wholesalers and distributors that carry your book.

9. Consider donating a sample copy of your book to a few top library systems, to encourage purchases for branch libraries.

10. Exhibit at library tradeshows through co-operative exhibit programs such as those offered through the Independent Book Publishers Association, Combined Book Exhibit, and other organizations to sell your book to libraries.

Excerpted from The Savvy Book Marketer’s Guide to Selling Your Book to Libraries by Dana Lynn Smith. For more book marketing tips, follow BookMarketer on Twitter and get Dana’s free Top Book Marketing Tips ebook when you visit her book marketing blog.

Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His novel, The Lottery Ticket, is available on Kindle.

Article reprinted with permission.

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