Reflections In Hindsight

Grace in the Rearview Mirror…it's closer than it appears

  • Ephesians 4:29

    Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen. (NIV)

    **MATERIAL ON THIS SITE IS COPYRIGHT PROTECTED. For permission on reprints or reusing this material, please contact the individual authors. For sharing the actual post, please use the share buttons.

  • Blog Archives

  • Blog Stats

    • 87,229 hits
  • RSS April’s Blog: A Writer’s Journey

    • Chicken and Waffles
      It’s been such a crazy-busy, crazy-fun week that I almost missed a week of A-Z! But never fear, the letter C is here.C as in chicken and waffles, Gladys Knight’s Chicken and Waffles to be exact.My daughter turned eleven this week, and to celebrate we spent a couple days in Atlanta with her Mamaw doing girlie stuff, like eating yummy food (because only girls […]
      noreply@blogger.com (April Gardner)
  • RSS Barn Door Book Loft

    • Welcome Back to Sarah Sundin
      Is there a story behind Where Treetops Glisten? Several years ago, Cara Putman asked Tricia Goyer and me if we’d like to write a WWII Christmas novella collection, and we loved the idea. The plan rested for several months, then at Christmastime, a story idea hit me with such force that I knew I had to write it, whether or not anyone else was on board. A Chri […]
    • A Warm Welcome to Terri Gillespie!
      We're happy to have you visit today, Terri, and looking forward to reading your answers to our questions! Is there a story behind your book Making Eye Contact with God?Oh my, yes. This book was the result of encounter I had with a sparrow. I was home alone when I heard a commotion; a sparrow had trapped itself between our storm and regular window. He fr […]
    • Making Eye Contact with God by Terri Gillespie
      Book Blurb:What kind of eyes do you have?Are they downcast and sad, or are they full of God’s passion?This weekly devotional, for women only, enables you to really see God in a new and fresh way.Using real life anecdotes, combined with scripture, author Terri Gillespie reveals God’s heart for women everywhere, as she softly speaks of the ways in which women […]
  • RSS Clash of the Titles

    • Announcing the 2014 Laurel Award Winner!
      2014 LAUREL AWARD WINNERAuthor Ruth Reid's novel A MIRACLE OF HOPEis the winner of Clash of the Titles's fourth annual Laurel Award.CONGRATULATIONS, RUTH!Ruth will receive the following: a beautiful banner to display on her website; a year-long page on COTT dedicated to the winning book, A Miracle of Hope; a "Heart of the Matter" radio in […]
    • ANNOUNCING THE LAUREL FINALISTS!
      The entries have been read and the scores have been tallied. Our unique panel of judges, comprised strictly of readers, has determined our three finalists. And they are…Ruth Reid's A Miracle of HopeJune Foster's Deliver UsCarole Brown's The Redemption of Caralynne HaymanCongratulations to all three!!(Of special note, this is Ruth's second […]
    • Winner of the August New Releases Clash
      Thanks to all of our participants for their wonderful submissions. Congratulations to Our Winner!   Having his younger sister at camp was a pain, but Taylor Dixon never expected the pain to go so deep. At 15, Taylor dreams of getting his driver’s license and driving racecars when he’s older. Only his younger sister, Marissa, believes in his dreams, but her […]
  • RSS Little Bits Blog

    • Too Blessed To Be Stressed
      I’m pretty addicted to computer games. There have been a number, over the years, I have enjoyed. Right now I’m playing Zynga’s Castleville Legends. I’m in an alliance of ladies who play and help each other. It’s a generous,  supporting group with a fair number of believers. We encourage each other and have a lot of fun. The ladies are from all over the US, p […]
    • 12 Reasons to Live in a Small Town
      Living in small towns has special challenges and delights. When I say ‘small’ I mean ‘small’. The town I live near has approximately 250 people. The county seat has 3600 and the county has about 16,000. So this is rural America. You might think this county was in the western states where the population is lower and space is not a problem. No, I live in Illin […]
    • A Slave Of God
      I am a slave of Yaweh. We shy away from the concept, and understandably so, given the history of slavery here is the US.  I am one, however, and proud to declare it. As a believer in Christ, I have been paid for by Yeshua through his death and resurrection.  Thus, he owns me and I am his slave. Paul, Timothy and James, the brother of Christ, all claimed it. […]
  • RSS Living Our Faith Out Loud

    • World Wide Blog Hop and High Stakes WIP
      I'm pleased to follow Cherie Burbach in a World Wide Blog Hop.Cherie posted here last week: http://workingwritersandbloggers.com/2014/10/17/world-wide-blog-hopWhat am I working on?I'm currently at work on a project that follows my 2010 award-winning novel, Meander Scar. The story takes place in that year, and I wish I had been taking better notes a […]
    • Land of My Dreams by Norma Gail
      Land of My DreamsNorma GailNorma Gail’s debut contemporary Christian romance, Land of My Dreams, is set in Scotland and New Mexico and released in April 2014.About the Book: Alone and betrayed, American professor, Bonny Bryant longs for a haven of peace. She accepts a position at a small Christian college in Fort William, Scotland, craving escape from her pa […]
    • Medieval Romance The Forgotten Princess of Elmetia
      Rachel James and her new book The Forgotten Princess of ElmetiaAbout the Book  (Inspirational Medieval Romance)It is 616AD, and one fatal night the ancient Kingdom of Elmetia falls. Saxons kill the Elmetian King, and capture Princess Teagen. Teagen poses as a slave girl and works for the Saxons in the Kingdom of Deira, until she discovers her brother is aliv […]
  • RSS Nearly Brilliant

    • Free and Discounted Kindle Book Deals
      Don't miss this special promo for free and discounted book deals on Kindle Books and TipsThe Treasure Seeker: The Quest to Find God, Spiritual Intimacy and Value is just .99For more freebies and deals, sign up for their ezine. www.fkbooksandtips.com 
    • BOOK REVIEW: THE BECKONING BY MICHAEL MINOT
      Michael Minot, a lawyer, is a former atheist who now follows Christ. The Beckoning is not only his story regarding how his beliefs changed but an orderly and methodical account of how the methods he applied to find authentication and proof of God’s validity as he conducted research of the scriptures.While still single, Minot was challenged by a Christian fri […]
    • BOOK REVIEW: POST MARKED EVER AFTER BY MARY BALL
      I’ve reviewed a lot of books, especially romances, so original plots such as this one are rare.When Serena Gray’s husband died she learned in a letter of a secret he kept. It divulged he had a child years earlier from a fling during his youth.  When Serena meets up with handsome Adam, a widower, she soon realizes that Adam’s daughter, Niki is her husband’s c […]
  • BLOG NEWS

    Thank you for your encouragement and support for the past three years. We've had fun connecting with you and hope you've found useful material here on Reflections. And here's the but... Reflections In Hindsight is closing on December 21, 2012. Elaine and Sophie and I can be found over at http://authorculture.blogspot.com; April can be found at Clash of the Titles, http://www.clashofthetitles, http://www.aprilgardner.com and watch for news for more novels from her!; Janet is ever-present on the Internet with her very special words of wisdom and grace at http://www.janetperezeckles.com, and Luther--who knows where he'll show up next, but I'd watch my back if I were you... Book Reviews are always important, so I, Lisa, will continue to offer them through my blog, as well as those promotions for your new books or book launches, or your news.
  • Second Monday: Sophie Dawson

  • Tuesdays – Promotion in Motion

  • Wednesdays: Life of a Writer – April & Positivity – Lisa Lickel

  • Thursdays – Luther’s on board

  • Fridays – Revolutionary Faith, Devotions by Elaine

  • Saturdays – Janet Perez Eckles

  • Sunday – Reflections Book Reviews

  • Blog Authors

  • The Barn Door

  • The Barn Door Book Loft. Free Books! Book Giveaways.

  • John 3:16 Marketing Network widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info)>

Promotion in Motion: Completely Whole, with multi-talented Paulette Harper

Posted by Lisa Lickel on May 29, 2012

Please welcome our special guest this morning, Author, coach, radio host, blogger, Bible study teacher, Paulette Harper Johnson.

When I wrote my first book in 2008 I had absolutely no idea about marketing or promoting.  I thought (like most aspiring authors) my publisher was going to do most of it for me. But I soon realized that I had to do about 95% of it. WOW what a shocker!  But after my dismay, I rolled up my sleeves and got busy.  I soon found that God had blessed me with another niche when it came to marketing.  My passion and desire now is to connect readers with authors.  As the owner of WNL Virtual Blog Tours I share with my clients ways they can gain more exposure while promoting their books.

Here are ten ways to help bring awareness to you as an author.

1. Send review copies of your books to book clubs and to all the journal and magazines that review books in your genre.  Most publishers will do this, but it never hurts to research other places that you can submit a copy of your book. There are plenty of places on-line that will review your book for “free.”

The importance of book reviews: Now that you have written the book, the next step is to find an audience to read it. Cultivating an audience is essential to the success of any book. It is very important that your book is reviewed. A book review is an opportunity for people to take notice to what you have written. Once your book is reviewed, there are plenty of places the review can be posted (i.e. Amazon, Barnes & Nobles, Facebook, Twitter and other social media sites).

You should seek out those in your target audience, editors of newspapers or journals, book club presidents, and those who are willing to review the book. Include an email on your website, inviting them to review your book upon request. Ask them where they are planning to send or post the review. You want to make sure that those whom you are asking for a review copy know you are expecting them to do a review to help you promote your book. Book reviews give your book credibility! Here are just a few places you can announce your book release and reviews:

http://freebookreviews.blogspot.com http://www.bookreview.com/$spindb.query.bottom.booknew http://www.prweb.com/

2.  Offer sample chapter as free downloads on your website. This is an excellent way to “tease” readers to want more. Make sure the chapters you are offering are your best chapters, and turn those chapters into PDF files.

3. Publish an e-mail newsletter. This is a great opportunity to connect with your audience. You could pull nuggets from your book, give book excerpts, and offer other valuable information to your readers. Encourage people to subscribe on the website, and then send out an occasional newsletter with interesting new material in this book’s field.

4. Do book signings. Find places that are willing to allow you to come do a book signing. Years ago, bookstores were thriving with author’s book signing; but over the years, book stores have closed down. Because of this we have had to think outside the box.

5. Give away copies to the right people. Use this as your calling card. Give copies to potential clients and customers. Encourage them to read it and pass it on to others.

6. Sell your books out of your trunk. Always carry books and promotional material with you at all times.

7. Leave promotional items at the dentist or doctor’s office and any other professional business where people gather. I’ve left bookmarks in the pockets of the airplane.

8. Become a reviewer on Amazon. Use your own name accompanied by “author of the book…” Review other books; and when people read your reviews, some will click through to your book.

9. Become a Blogger and blog about your book.

10. Write articles using some of your book’s content.

 

Paulette Harper Johnson is an award winning author, writing coach, Bible teacher, radio host, and the owner of WNL Virtual Blog Tours. Her years of marketing her own self-published books have created a special talent in her—her ability to sell a product well. Not only does she specialize in marketing strategies, but also serves as the publicist for P.F.L. Publishing.

She serves in ministry as an Elder with her husband Sr. Pastor Tony E. Johnson at Word of Faith Worship Center in Bradenton and North Port FL. Paulette’s website: www.pauletteharper.com

About these ads

One Response to “Promotion in Motion: Completely Whole, with multi-talented Paulette Harper”

  1. Thanks Lisa for the feature

Sorry, the comment form is closed at this time.

 
Follow

Get every new post delivered to your Inbox.

Join 1,246 other followers

%d bloggers like this: